Real Hotels. Real Results.
See how select-service hotels are using StayIQ to optimize OTA channels, grow direct bookings, and drive measurable revenue — all within the first month.
10:1+
Average ROI
$20K+
Revenue / Month
20%+
Direct Booking Lift
5 Business Days
Time to Launch
Best Western Natchitoches
Media Spend
$820
30 Day Revenue
$16,895
ROAS
20.6:1
The Challenge
Best Western Natchitoches faced the same challenge many hotels experience: heavy OTA dependency and limited visibility in high-intent traveler searches. Despite strong market potential, the property lacked optimized digital campaigns and was missing opportunities to capture demand directly.
The Solution
Within 5 business days of signing, StayIQ launched a balanced performance strategy across Google Hotel Ads/Metasearch, Travel Ads, and Booking.com — supported by refreshed ad creative and optimized property content. The multi-channel approach was designed to drive incremental revenue while lifting direct bookings.
Channels Activated
$16,895
Revenue
Generated within 30 days
43
Bookings
Total bookings driven
131
Room Nights
Total room nights booked
20.6:1
ROAS
Return on ad spend
The Results
With $820 in media spend, the property generated $16,895 in revenue within 30 days — driving 43 bookings and 131 room nights. The balanced strategy across Travel Ads, Google Hotel Ads/Metasearch, and Booking.com resulted in significant incremental revenue and a 20% lift in direct bookings.
Comfort Suites Natchitoches
Media Spend
$731
30 Day Revenue
$19,300
ROAS
26.4:1
The Challenge
Comfort Suites Natchitoches was over-reliant on OTA channels, paying high commission rates while struggling to capture high-intent travelers searching directly. The property had strong market positioning but lacked a cohesive digital strategy to convert demand into direct bookings.
The Solution
Within 5 business days of signing, StayIQ activated a targeted performance strategy across Google Hotel Ads/Metasearch, Travel Ads, and Booking.com — optimizing ad creative and property content to maximize visibility among high-intent travelers in the Natchitoches market.
Channels Activated
$19,300
Revenue
Incremental revenue generated
75
Bookings
Total bookings driven
130
Room Nights
Total room nights booked
26.4:1
ROAS
Return on ad spend
The Results
With just $731 in media investment, the property generated $19,300 in incremental revenue — driving 75 bookings and 130 room nights in 30 days time. The highly efficient campaign delivered a 26:1 return on ad spend, demonstrating the power of a well-targeted, low-cost media strategy for select-service hotels.
Holiday Inn Express Natchitoches
Media Spend
$1,191
30 Day Revenue
$17,354
ROAS
14.6:1
The Challenge
Holiday Inn Express Natchitoches was competing in a crowded select-service market with limited digital presence beyond OTA listings. The property needed a cost-effective strategy to stand out among nearby competitors, capture high-intent travelers, and shift bookings toward more profitable direct channels.
The Solution
Within 5 business days of signing, StayIQ deployed a targeted multi-channel campaign across Google Hotel Ads/Metasearch, Travel Ads, and Booking.com — leveraging the property’s IHG brand strength with optimized ad creative and strategic bid management to maximize visibility in the Natchitoches market.
Channels Activated
$17,354
Revenue
Incremental revenue generated
57
Bookings
Total bookings driven
105
Room Nights
Total room nights booked
14.6:1
ROAS
Return on ad spend
The Results
With $1,191 in media spend, the property generated $17,354 in incremental revenue — driving 57 bookings and 105 room nights within 30 days. The campaign delivered a 14.6:1 return on ad spend, proving that even modest media budgets can produce outsized results when paired with the right strategy.