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The StayIQ Blog

Practical insights on hotel marketing, metasearch strategy, and revenue optimization for select-service hotel owners.

Understanding OTA Commissions and Building a Balanced Channel Mix

OTAs are a powerful revenue driver — but they work best as part of a broader strategy. Here's how to think about commissions in the context of a balanced channel mix.

StayIQ Team|March 15, 2026

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Metasearch7 min read

Google Hotel Ads: A Practical Guide for Select-Service Properties

Google Hotel Ads add your direct rate to the price comparison travelers already use. Here's how select-service hotels can use them as part of a complete distribution strategy.

March 10, 2026Read

Strategy5 min read

Why Select-Service Hotels Need a Multi-Channel Marketing Strategy

Full-service hotels have marketing teams. Boutique hotels have brand cachet. Select-service hotels need a smarter approach — one that optimizes every channel.

March 5, 2026Read

Performance Marketing6 min read

Metasearch and OTA Advertising: How They Work Together

Metasearch and OTA advertising aren't competing strategies — they're complementary. Here's how smart hotels use both to maximize total revenue.

February 28, 2026Read

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